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•Place Torch Relay logo websites(tourism bureaus,transportation, special event venues, county/city <br /> services, chamber of commerce, community development, etc.) and link to the main Torch Relay <br /> website. <br /> *Follow TR social media sites and encourage community members to do the same. <br /> •Provide content to Torch Relay Leadership Committee for placement on social media sites. <br /> Media <br /> •Provide local media contacts to Torch Relay Leadership Committee for statewide media list. <br /> •Torch relay torch bearer biographies—capture this information once torchbearer selections have been <br /> finalized. <br /> •Assist with local human interest stories related to the torch relay. These stories will be an important <br /> part of engaging Hoosiers in the torch relay experience. <br /> •Run Public Service Announcements on local radio <br /> *Capture and communicate local stories of impact <br /> Grass roots efforts to increase awareness and participation/ensure large number of spectators. <br /> •Identification of local events and gatherings that can be used as opportunities for torch relay event <br /> promotion. <br /> *Locally produced flyer distribution to promote the torch relay route and activities in your community <br /> —graphics to be provided by TR Leadership Committee. <br /> •Form a Speakers Bureau(local speakers series)to talk to community organizations and groups about <br /> the nomination process,volunteer opportunities,celebration, etc. <br /> oUtilize TR Leadership Committee provided speaking points. <br /> *Creation of a community newsletter to generate local interest. <br /> *Create a plan to involve local schools and students in torch relay activities. <br /> oDistribute PA announcements to be included at local gatherings, events,high school sports to <br /> increase awareness <br /> •Identify and gain access to databases to distribute newsletters,nomination forms, volunteer <br /> information, etc. <br /> *Presence at local events and gatherings (provide details of these larger events to Torch Relay <br /> Leadership Committee) <br /> Look and Decor Elements <br /> •Print/purchase signage for local celebrations. <br /> °Counties may use a local printer or can engage a state supplied preferred vendor to produce <br /> decor/promotional items. <br /> *Print or distribute posters and flyers for distribution throughout the county <br /> *Print hard copies of torchbearer nomination form for placement in high traffic community areas, <br /> schools or government offices. <br /> 21 <br />