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oDesign online/onsite contests with giveaways <br /> °Online contests will be coordinated with the torch relay marketing committee and the county <br /> coordinators for local and statewide exposure. <br /> °Identify statewide events for increased exposure opportunities(Indiana State Fair, Indiana <br /> Bicentennial Commission, etc.) <br /> •Work with key tourism partners in the state for additional exposure opportunities <br /> olndiana Office of Tourism Development has partnerships throughout the state with tourism <br /> partners (vendors and venues), associations, organizations, etc. <br /> Create cohesive look(decor,print and graphic elements) <br /> •Absorb the expense of creating a full package of decor and design elements for use by county <br /> organizers <br /> •Create logo and visuals to inspire and reinforce desired impacts <br /> °Bicentennial Torch Relay logo and visuals. <br /> *Brand guidelines have been included for proper use of the Bicentennial Torch Relay <br /> marks. <br /> •Creation of flyers and posters that can be used by the county to promote various special events and <br /> activities as well as provide general event information. <br /> •Oversee design of decor elements (Kit of Decor)—County can purchase or choose to print/resource <br /> items locally using graphics provided. <br /> •Merchandising options will be made available for purchase by the counties for local sales <br /> opportunities. <br /> Creation of general information for use by counties <br /> •Fact sheet of the torch relay <br /> °Including the number of miles, total number of torchbearers, days of the relay,number of <br /> stops,reasons for participating,first torchbearer, last torchbearer, history of specific stops, <br /> and details of the torch construction. <br /> •Torch bearer nomination form and volunteer registration information <br /> County Marketing Efforts <br /> Develop a County Marketing Plan to promote the Torchbearer Nomination Process <br /> *Complete the County Marketing Plan form provided in the County Coordinator Handbook. <br /> •Receive feedback from the Torch Relay Leadership Committee and implement those changes as <br /> applicable. <br /> Develop a County Celebration Marketing Plan to promote the county celebration or torch relay leg—this <br /> may or may not apply to all counties. <br /> •Plans should include celebration location, description of planned activities, and local sponsors. <br /> Website and Social Media <br /> 20 <br />