11-23-15 Health and Public Safety

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VII.Marketing and Communications Developing a solid plan and timeline to tell county residents about torch relay events and activities is critically important to the success of the Bicentennial Torch Relay. County grass roots marketing working in tandem with statewide promotion and communication of the events,will lead us toward a goal of making sure all Hoosiers have some opportunity to participate in the Bicentennial. Residents in your county should know about the nomination process,the county torch relay celebration,your Bicentennial Legacy Programs and if the torch might pass by their front door. Working together,we can achieve this goal. The information that follows outlines what the Torch Relay Leadership Committee is doing at a statewide level to support all 92 counties. The second section identifies ways that your county can and should take an active role in ensuring the success of your nomination process and any celebration or special events you have planned around the county torch relay leg. Statewide Marketing Efforts Optimize exposure and increase awareness for the Torch Relay through marketing partnerships,promotions,earned and social media. •Website °Landing page dedicated to torch relay information—www.indiana20l6.com/torchrelay •Social Media—Pages have been created to increase awareness,provide special announcements, and provide pertinent information during the relay. Counties will be encouraged to post their activities and celebrations to increase awareness. oCreate Torch Relay Twitter handle—@INTorchRelay oTorch Relay Facebook page—Indiana Bicentennial Torch Relay oCreate a Torch Relay Instagram page - intorchrelay •Traditional Media oEngage existing relationships with statewide TV,radio and print outlets with stories focused on the Bicentennial Torch Relay. oEngage bloggers, forums and traditional print journalists °Monthly placement of torch relay information in the Indiana Bicentennial Commission Newsletter—County spotlights,major announcements, etc. oA list of local area newspaper,radio and TV outlets will be created that includes contact information. County coordinators will assist the Torch Relay marketing committee with local contacts. oCreation of public service announcements for local user Copy/text that can be provided to local media,radio or other outlets. oProvide templates for Press Releases—in the county coordinator handbook. oBe responsible for distributing press releases to statewide media list from one central location. oCreate and provide to counties an Editorial Calendar(identifying key dates, events, etc.) •Involve key marketing partners oKey marketing partners will be provided to county coordinators as they are secured. Marketing partners will be encouraged to participate in local and statewide activities. •Promotions 19 •