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Phase Ill: June 2000 to June 2002 <br />Objective: Institutionalize marketing programs <br />1. Develop a long-term image campaign based on a current focus <br />Marketing <br />when <br />• family fun <br />Subcommittee <br />appropriate <br />• entrepreneurial corridor <br />2. Systematically evaluate programs to keep them fresh <br />Marketing <br />ongoing <br />Subcommittee <br />3. Emphasize direct mail, cable, and consolidated newspaper media buys <br />Marketing <br />ongoing <br />Subcommittee <br />Business Districts, Inc. ;ax'r �:;':.:x. <br />South Gateway Commercial Corridor Action Plan <br />50 <br />