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Action Plan <br />MARKETING AND PROMOTION <br />Phase Ik January 1999 to June 2000 <br />Objective: Establish cooperative marketing program that targets area <br />employees <br />1. Contact area merchants and services to create offer list <br />Marketing <br />Subcommittee <br />January 1999 <br />2. With enough interest, develop an employer packet to introduce benefits <br />Marketing <br />Subcommittee <br />March 1999 <br />3. Distribute ID card to interested employees <br />Marketing <br />Subcommittee <br />April 1999 <br />4. Begin quarterly updates <br />Marketing <br />Subcommittee <br />August 1999 <br />Objective: Initiate second phase of image program "Come See the Changes" <br />1. Develop a contest promotion <br />• Crossword <br />• locate the detail in a photo <br />Marketing <br />Subcommittee <br />$2,000 <br />2. Create Business Directory Brochure <br />Marketing <br />Subcommittee <br />$2,000 <br />3. Unveil a new logo <br />Business Districts, Inc. <br />South Gateway Commercial Corridor Action Plan <br />49 <br />