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Action Plan <br />MARKETING AND PROMOTION <br />Phase l: June 1998 to December 1998 <br />Committee <br />Due <br />$ <br />Objective: Initiate Image Program "We are Changing" <br />1. Appoint Marketing Subcommittee <br />Steering Committee <br />July 1998 <br />• Professional marketing volunteers from area businesses <br />• IVY Tech marketing faculty/student <br />• Chamber Representative <br />• 3-4 area business owners <br />2. Generate excitement about coming changes <br />Marketing <br />September <br />• Press releases <br />Subcommittee <br />1998 <br />• Countdown to IVY Tech <br />• Display visuals in empty windows <br />• provide speakers for area service/non-profit organizations <br />3. Commission design of logo <br />Marketing <br />September <br />$3,000 <br />Subcommittee <br />1998 <br />4. Use recruitment brochures to introduce area to service groups <br />Marketing <br />September <br />Subcommittee <br />1998 <br />Objective: Promote New Business Openings <br />1. Create a Grand Opening Kit <br />Marketing <br />December <br />$5,000 <br />• Checklist of needed permits and registrations <br />Subcommittee <br />1999 <br />Press Kit <br />• Direct mail lists <br />• Direct mail samples <br />• Contact List <br />• Information List <br />2. Assign Ombudsman to each new business <br />Marketing <br />Ongoing <br />Subcommittee <br />Business Districts, Inc. <br />South Gateway Commercial Corridor Action Plan <br />48 <br />