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Who <br />Start <br />$ <br />3. Promote Event <br />MVA <br />Various <br />Public <br />✓ Banners (design completed 4 months prior to event; install 6-weeks before event; <br />fund <br />remove and store two -weeks after event) <br />match at <br />✓ Every Calendar (as soon as date is determined; ongoing) <br />no more <br />✓ Newspaper ad (one -week before event) <br />than <br />✓ PR (ongoing) <br />50% <br />✓ Store Posters (display one -month before event) <br />4. Enjoy Celebration <br />Everyone <br />Annually <br />Objective: Create a "Festival Atmosphere" <br />1 . Identify "mini events" <br />MVA <br />2/2001 <br />✓ Holiday Lighting Ceremony <br />✓ Homecoming Parade <br />✓ Full Street Garage Sale <br />✓ Others <br />2. Contact local Institution to express interest in hosting their events <br />MVA <br />3/2001 <br />✓ Churches <br />✓ Schools <br />✓ Charities <br />3. Contact local performing groups and encourage "Street Performances" <br />MVA <br />5/2001 <br />✓ Parking Lot Jam Sessions <br />✓ Mimes, Jugglers, Puppeteers <br />Miami Street Commercial Corridor Revitalization Action Pion December 2000 Page 27 <br />