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Action Plan <br />Marketing and Promotion: Image Programs <br />Who <br />Start <br />$ <br />Objective: Create a Lasting, Positive Impression of Miami Village <br />1. Determine Positive elements that distinguish Miami Village <br />MVA <br />3/2001 <br />✓ Route to Farmer's Market <br />✓ Personal contact with business owners <br />✓ Affordability <br />✓ What else? <br />2. Develop a logo <br />MVA <br />5/2001 <br />$300 <br />3. Reinforce image through activities <br />MVA <br />5/2001 <br />up to <br />✓ Banners <br />50% <br />✓ "Sweeping" Program <br />match <br />Objective: Promote New Business Openings <br />1. Create a Welcome Kit for new business <br />MVA <br />3/2001 <br />$500 <br />✓ Information on Business Support Program <br />✓ Neighborhood mailing List <br />✓ Instructions for Ribbon Cutting Ceremony <br />2. Announce new business <br />MVA <br />3/2001 <br />✓ Press release <br />✓ Column in newsletter <br />Miami Street Commercial Corridor Revitalization Action Plan December 2000 Page 28 <br />