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Who <br />I Start <br />$ <br />Objective: Establish an Event that Connects Miami Street to the Surrounding Neighborhood (continued from previous page) <br />5. Promote Event <br />MVA <br />Various <br />Public <br />✓ Banners (design completed 4 months prior to event; install 6-weeks before event; <br />fund <br />remove and store two -weeks after event) <br />match at <br />✓ Every Calendar (as soon as date is determined; ongoing) <br />no more <br />✓ Newspaper ad (one -week before event) <br />than <br />✓ PR (ongoing) <br />50% <br />✓ Store Posters (display one -month before event) <br />6. Enjoy Celebration <br />Everyone <br />. Annually <br />Objective: Develop an event that invites "Outsiders" to Experience Miami Villages <br />1. Establish Event Committee (not the same group as other event) <br />MVA <br />4/2001 <br />✓ Membership <br />Private Sponsors <br />Government Representative <br />Participating Businesses <br />Convention and Visitors Bureau <br />✓ Select Date (End of September) <br />✓ Determine Program <br />Who <br />How long <br />✓ Set Full Meeting Schedule <br />2. Sell Sponsorships <br />Event Committee <br />5/2001 <br />$250 <br />✓ Program Brochures <br />of Banners <br />✓ Vendors <br />Food <br />Drink <br />Merchandise <br />Miami Street Commercial Corridor Revitalization Action Plan December 2000 Page 26 <br />