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Section 6.11 BEVERAGES IN BOTTLES, GUM AND TOBACCO PRODUCTS. The Team agrees that in the provision of Food and Beverage Services no beverages in glass bottles or gum products will be sold in the Stadium. No tobacco products may be sold in the Stadium other than cigars in the picnic area. ARTICLE VII ADVERTISING, MARKETING AND BROADCAST RIGHTS Section 7.01 TEAM MARKETING RESPONSIBILITIES ON BEHALF OF THE PARK BOARD. The Team shall, on behalf of the Park Board, market and enter into contractual arrangements suitable to the Park Board for the use of those areas of the Stadium designated as Specialized Seating Areas and for the provision of advertising space on the outfield advertising wall and the scoreboard message center. The Team shall additionally be responsible for marketing internal Stadium advertising which may be available during the term of this Stadium Agreement. All advertising shall be in good taste and consistent with the overall goals of the Team and the Park Board to provide family entertainment through baseball and other athletic and recreational events at the Stadium. The Park Department may advertise its programs at the stadium without charge at mutually agreeable locations and with mutually agreeable media. Section 7.02 SPECIALIZED SEATING AREAS. One (1) Specialized Seating Area shall be designated by the Park Board for the use of the City of South Bend city government for all events held in the Stadium and will not be subject to utilization as provided for in Section 7.01 herein. One (1) Specialized Seating Area shall be designated by the Park Board for the use of the Team. Should the Park Board or Team, during the term of this Stadium Agreement, determine to market their designated Specialized Seating Areas for use by other parties, income from use of Specialized Seating Areas shall remain with the party which has the right to such areas by either the Park Board or the Team shall accrue to the benefit of the party with the right to use of such areas. Section 7.03 IMPROVEMENTS TO AND MARKETING OF SPECIALIZED SEATING AREAS. All improvements to the Specialized Seating Areas shall be subject to the prior approval of the Park Board. The Team shall utilize a Specialized Seating Area Ticket Agreement in the marketing of said areas, the form and content of which shall be approved by the Park Board and which shall provide the purchaser of Specialized Seating Area season tickets access to the assigned Specialized Seating Area at all events in the Stadium during the calendar year except those events that may require the purchase of separate admission tickets. Section 7.04 PARK BOARD SALE OF SCOREBOARD MESSAGE CENTER ADVERTISING FOR PARK BOARD EVENTS. The Park Board shall have the right to sell scoreboard message center advertising to be displayed at Park Board Events to be held at the Stadium. The sale of scoreboard message center advertising for such events shall not preclude the Team from selling advertising to be displayed at the events. All revenues generated by the sale of such advertising by the Park Board shall be the property of the Park Board. The cost of providing staffing for the scoreboard message center shall not be an element of Park Board Stadium Services when provided by the Team to display message center advertising sold by the Team at Park Board Events.