No. 2383 contracting the boundaries of the West Washington-Chapin Development Area

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the Near Westside Neighborhood. The following zoning district map changes are prepared to ensure • compatible and mutually supportive land-use relationships within each district and between all districts. Residential Housing Conservation Areas. The predominant land-use in this area should be single-and two-family residential. The Al- Residential district is recommended for these areas. If new multi- family residential is desirable, the area east of Chapin Street should be considered as a B Residential district. Mixed-Use Residential and Commercial Development. This area is characterized by a wide range of residential, commercial, public and institutional uses and is influenced by the Central Business District to the east. In general, zoning changes within this area should be scheduled to coincide with specific development proposals consistent with the transitional character of the area. However, the opportunities of current industrial zoning should be re-evaluated. Commercial Areas. The Washington Street and Chapin Street areas are currently zoned C- Commercial. These areas are no longer appropriate for the broad range of commercial uses permitted in this type of district. The C-1 Commercial district is recommended for these areas in conformance with the area limits suggested in the Development Plan. Industrial Areas. With the exception of existing industrial uses located south of Washington Street and currently used for heavy industrial purposes, the D-Light Industrial district is recommended. Ongoing Programs • The recommended revitalization program includes projects and actions that are neighborhood- wide in scope and benefit, and should be undertaken as the continuation or expansion of ongoing programs already established by the City of South Bend and available to the Near Westside Neighborhood. These efforts are designed to stabilize existing conditions, and property values, to provide a safe environment for existing residents, and to provide the locational advantages and the affordability and historic qualities of the neighborhood. Image and Identity o Marketing and Public Relations Existing marketing and public relations efforts should be continued and intensified. The purpose of this program is to promote a positive image and identity for the Near Westside, and should address primarily the greater South Bend community. The program should comprise several facets, including: a) development of a promotional brochure describing housing opportunities; b) distribution of it to relocation centers, Realtors, Chambers of Commerce and other groups that promote investment in South Bend; c) regular communication with other promotional groups; and d) press releases and follow-up for special events and activities in the Near Westside. o Anti-Redlining This program should encompass two primary activities. The first would consist of special outreach efforts to lending institutions and possibly, insurance companies to apprise them • of positive changes in the Near Westside, share promotional materials, and so forth. The 26