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South Bend Redevelopment Commission <br />Regular Meeting -October 17, 2008 <br />6. NEW BUSINESS (CONT.) <br />C. Airport Economic Development Area <br />(4) continued... <br />and investment here instead of elsewhere, <br />one of the things we must do is tell our story <br />to a national and international audience, as <br />well as in Indiana. Pat Strickler and the Blue <br />Waters Group have the expertise to be able to <br />do that for us. They have worked with other <br />research universities and with research <br />technology companies to refine the message <br />and convey what is going on here. This will <br />be an important tool for us as we look to <br />attract good researchers, to bring new <br />companies in, and help our community to be <br />able to participate in this growth. <br />Mayor Luecke pointed out that Mr. Strickler <br />distributed the press release from the <br />groundbreaking at Innovation Park to <br />contacts that we do not have. We got <br />exposure in the national and international <br />press. There have been many hits on the <br />Internet to hear more about this story. We <br />believe it is appropriate from time to time to <br />hire outside firms to supplement out team. <br />We are delighted to have the opportunity to <br />work with the Blue Waters Group. The <br />Mayor encouraged the Commission to <br />support this request. <br />Mr. Strickler noted that the Blue Waters <br />Group was started in 2005. He had been <br />running corporate communications for the <br />University of Wisconsin, a large research <br />university with a great deal of traction and <br />expertise in the tech transfer industry. <br />Through that job, he had huge exposure to <br />the issue of how to convey to the lay person <br />