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South Bend Redevelopment Commission <br />Regular Meeting -October 17, 2008 <br />6. NEW BUSINESS (CONT.) <br />C. Airport Economic Development Area <br />(4) continued... <br />potential competitors seeking to recruit <br />similar economic development. <br />Creating a marketing plan and <br />branding/identity campaign for the <br />Sample Street site. <br />Initiating a national free media campaign <br />to highlight South Bend's economic- <br />development opportunities. <br />Strengthening the city's web site and <br />producing collateral materials for use in <br />this effort. <br />Conducting pre-tests regarding <br />perceptions of South Bend in a variety of <br />target audiences. <br />Staff intend at a later date to seek <br />authorization for a second phase in 2009 and <br />a third phase in 2010 and beyond. Priorities <br />in those phases include developing a <br />branding campaign for South Bend based on <br />its strengths, creating a recruitment campaign <br />for potential firms and producing media in <br />support of those efforts. Total cost for all <br />three phases is estimated at $1.2 million. <br />South Bend native Patrick Strickler founded <br />The Blue Waters Group Inc. in 2005 to <br />provide communications strategies and <br />services to research-based businesses, <br />universities and organizations. The firm <br />includes a team of senior writers with deep <br />experience in relating the ways academic <br />research and technology are transformed into <br />new businesses that benefit society and <br />strengthen the economy. Blue Waters Group <br />6 <br />