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06 December 2011 <br />Geri Hathaway <br />c/o Innovation Park at Notre Dame <br />1400 E. Angela Blvd. <br />South Bend, IN 46697 <br />Re: Ignition Park - Accelerator Building Visioning and Imagery Development <br />South Bend, IN <br />Dear Geri: <br />It is a pleasure for BSA LifeStructures to submit a proposal to lead a visioning and building imagery <br />development process for the Accelerator building in Ignition Park. <br />The goal of this process will be to explore the potential uses for the building, site options for the <br />building and aesthetic options for the building. The desired outcome of this process is an <br />understanding of the scope of the building and an idea of the imagery that can be utilized to <br />support further development of the project. <br />Further stated, this Visioning process is now more paramount than ever given the following: <br />• the north access point into the Park is in alignment with the pond on the north side of the <br />center circle, placing this potential building in a location of greater presence <br />• this building, by its nature and location, could likely end up being the most dynamic and <br />expressive building in the park; an icon <br />• if and when data centers become a marketing component of the parks business plan, this <br />building will help to lure potential data center clients because of the way it will elevate, <br />but complement the design of the existing data center <br />• due to the low cost development options for data center tenants, having this building <br />designed and in the cue would put pressure on these tenants and developers to live up to <br />a higher standard of design <br />• it shows a commitment by the City to the aesthetic direction of the Park <br />• it shows a commitment from the City to the Park which is key to local small businesses <br />and graduate business who want a stable environment in which to grow <br />• this design exercise will offer the City an advantage over other technology park venues <br />when competing for clients and tenants <br />