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Bu cLon@ <br />Oentifying Customers- <br />Scope of Services <br />Need <br />Buxton Solution <br />Increased access to market intelligence <br />SCOUT's base functionality will allow South Bend to generate on <br />that supports efforts for business retention <br />the fly reports at any geography on: <br />and recruitment within South Bend. <br />• Demographics, <br />• Psychographic profiles, <br />• Retail supply and demand estimates, <br />• Consumer propensities - a merchandising report which <br />reveals your consumers affinity for nearly 5,000 product <br />and service types <br />• Custom variable reporting — most comprehensive set of <br />geographic market variables commercially available, <br />allowing the South Bend to access and manipulate: <br />• Additional demographic indicators including five year <br />projections and historical census tabulations for 1980, <br />1990, and 2000) <br />• Business data (employees, land use, industrial divisions, <br />occupation, establishments) <br />• Current year and five year estimates on consumer <br />expenditure, details and summarization, for average <br />consumer expenditures and total expenditures by <br />product. <br />• Retail potential and consumer expenditure estimates by <br />store type, calculated overall and per household <br />• Current year estimates on crime by ten categories <br />• Demographic Dimensions summarizing populations by <br />sixteen socio- economic and ethnic clusters <br />• Environmental Risk Index summarizing frequency and <br />severity across five categories of natural disasters <br />• Financial estimates on assets, debt, debt type, and net <br />worth <br />• Geographic identifiers such as calculation of area in <br />square miles for each geography selected for analysis <br />• Current year and five year estimates for healthcare <br />demand across Diagnostic Related Group cases /charges, <br />Major Diagnostic Codes, and physician office visits by <br />type <br />• Foreclosure estimates <br />• Mosaic segmentation distributions by households and <br />population across adult population, workforce, <br />households, Mosaic Groups, by population, dominant <br />cluster analysis <br />o Current year and five year estimates on <br />occupation /employment estimates <br />2651 South Polaris Drive, Fort Worth, TX 76137 - www.buxtonco.com - 888- 2Buxton <br />