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tB rkton IDentifying Customers- Optional: Buxton will build a Retail Matching Model for South Bend which The ability to analyze any given point will be deployed within SCOUT (Buxton's web - based, client within the city to understand: specific analytic portal). This model will analyze the locations of • Retail trade area, nearly 5,000 unique retail, restaurant and entertainment concepts. • Residential and workforce This Retail Matching Model will provide the South Bend with the consumer populations within the ability to benchmark the trade area of any given point within the trade area, city against these profiles to understand which concepts are the • The specific retailers that match best match. This matching is done at the concept level rather than the profiles of the trade area's the category level. consumer populations The model's output includes access to marketing and recruitment Additionally, there is a need for the ability packages (in electronic format) for the matching concepts of the to generate marketing materials reflecting analyzed trade area. These packages explain the opportunity that the retail opportunities for the purposes of exists and the methodology used to reveal that opportunity. recruitment and development. These packages are designed to take to real estate executives within the retailer's organization, as well as to the development community. Optional: Economic Impact - Buxton, through a partnership with EMSI, is The ability to effectively understand the pleased to introduce the addition of Economic Impact modeling to impact of new businesses moving to the its web -based SCOUT platform. Access to this Input - Output area or to justify, promote and market Economic Impact tool will enable simple, straightforward "what - proposed developments through a solid if" scenarios to be performed for any industry to get a sense of estimation of the impacts of proposed how that industry will impact the community activities. Input - output models are constructed on a platform of data indicating interconnectedness of the industries, households and government entities that occupy a given geographic space. Its name stems from the fact that a portion of the output (i.e., sales) of one industry will appear as the input (i.e., purchases) of other industries. The input- output model is used to simulate in turn each of the alternative uses and among its many indicators; the impact of each use on the target occupations is examined. Alternative uses of existing resources, the impact of departing industries, the impacts of new industries, these are but a few of the policy issues addressed by a regional input - output model. 2651 South Polaris Drive, Fort Worth, TX 76137 - www.buxtonco.com - 888- 2Buxton