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u7,ton® 0 tifying Customers- Understanding of Need At this time Buxton has been asked to develop and provide retail recruitment and retail business retention analysis focused on the residents and workers in the City of South Bend. More importantly, Buxton will provide the tools that translate the analysis and identification of the individual consumers that make up each of these distinct consumer populations into insights that are to be used in an ongoing manner to drive strategies for retail recruitment and business retention and expansion. Buxton Services Overview Since 1994 Buxton has been assisting business leaders make informed decisions based on Best of Class Analytics. In 2002 these lessons learned from working with the most prestigious private sector firms in America were adopted to meet the growing needs of municipal leaders to have access to this same level of intelligence. Since, Buxton has worked with more than 500 municipalities in 42 states to assist them in understanding the changing needs and demands of their residents. Buxton is primarily known for the assistance provided to communities seeking to enhance their retail shopping environments, but has also assisted communities in the areas of library optimization, parks & recreation planning, new mover impacts, BRAC analysis, emergency services planning, and other key areas where access to household level data provides significant insights to the changing populations of the municipality. At its core Buxton holds the largest repository of household level information in the United States. Access to this level of detail allows our clients (public and private) to make informed business decisions in areas that affect their customers, residents, patients, or users. Buxton maintains more than 250 individual databases and has built the methodologies and processes to mine the most comprehensive set of household level data available. Buxton's municipal clients have utilized this powerful information to develop retail strategies that have resulted in the recruitment of more than 35 million square feet of retail space, resulting in more than $5 billion in annual sales taking place in markets where it was not occurring prior to the engagement of Buxton. 2651 South Polaris Drive, Fort Worth, TX 76137 - www.buxtonco.com - 888- 213uxton