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rill CommunitylD <br />Site 1 Analysis (10 minute trade area continued) <br />Leakage Analysis <br />The following table represents an overview by store type of the leakage or surplus <br />within the studied trade area. This is represented by an index with 1.0 being the <br />baseline. A leakage is reflected by an index less than 1.0 and a surplus is reflected by <br />an index greater than 1.0. Please see Appendix A for detailed demand and actual <br />The following table presents the trade potential variables for Site 1: <br />Trade Potential Variables <br />Estimated Household Count <br />52,279 <br />Number of Households in Dominant <br />Segments <br />32,220 <br />Traffic Count <br />23,760 <br />Total Demand <br />$1,626,983,529 <br />Total Supply <br />$1,753,305,473 <br />Surplus <br />$126,321,944 <br />5 <br />