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rIN Commun'itylD <br />Site 1 Analysis: Jefferson Blvd & Michigan St <br />15 Minute Psychographics <br />The psychographic profile of the households within a fifteen - minute drive -time of <br />Site 1 is presented below. <br />Trade Area Segmentation <br />=j,*rson BW & Michigan St <br />21% <br />21'/. <br />IB% <br />IS% <br />12% <br />9% <br />6% <br />3% PT4V lives I I *TF III 'pip rIPLIF polo 0 <br />0% Lr*IP <br />AI A2 A3 M AS A6 A2 BI B2 B3 B4 AS B6 (I (2 (3 C4 CS DI D2 D3 D4 EI E2 E3 E4 ES f6 FI F2 F3 F4 FS GI G2 G3 G4 HI H2 H3 N4 II 12 13 14 IS JI J2 13 J4 15 KI K2 K3 14 KS 16 LI 12 L3 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households % of All Households <br />A06 <br />SMALI: TOWN SUCCESS <br />3,242 <br />4.23% <br />B03 <br />URBAN COM'UTER FAMES <br />5,484 <br />1.15% <br />D04 <br />SMALL --Uf Y ENDEAVORS <br />4,465 <br />5.821/o <br />F01 <br />STEADFAST (ONSERVATIVES <br />16,149 <br />21.01% <br />H01 <br />YOUNG COSMOFWTANS <br />3,961 <br />5.11% <br />H02 <br />MNOO CRO O t"NMES <br />4696 <br />3.52% <br />J03 <br />STRUGGLING CTIY CENTERS <br />4,085 <br />5.33% <br />0 <br />