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rill CommunitylD <br />Site 1 Analysis: Jefferson Blvd & Michigan St <br />10 Minute Psychographics <br />The psychographic profile of the households within a ten - minute drive -time of Site 1 <br />is presented below. <br />Trade Area Segmentation <br />- Jefferson Blvd & Michigan St <br />27% <br />24% <br />21% <br />18% <br />IS% <br />12'/ <br />9'/ <br />6'/ <br />3% <br />0% <br />AI A2 A3 A4 AS A6 A7 BI 62 B3 B4 BS 96 CI C2 C3 C4 CS DI D2 D3 D4 El E2 E3 E4 ES E6 FI F2 F3 F4 FS GI G2 G3 G4 HI H2 H3 H4 II 12 13 14 15 JI J2 J3 J4 JS KI K2 K3 K4 KS K6 ll L2 L3 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households % of NI Households <br />B03 <br />URBAN COMMUTER FAMILIES <br />2,756 <br />5.27% <br />D04 <br />SMALL -CITY ENDEAVORS <br />4,130 <br />7.90% <br />E02 <br />URBAN BLUES YOUNG <br />2,103 <br />4.02% <br />F01 <br />STEADFAST CONSERVATIVES <br />12,600 <br />24.10% <br />F03 <br />SOUTHERN BLUES <br />1,897 <br />3.63% <br />H02 <br />MINORITY METRO COMMUNITIES <br />2,532 <br />4.84% <br />J03 <br />STRUGGLING CITY CENTERS <br />4,079 <br />7.80% <br />K05 <br />NEW GENERATION ACTIVISTS <br />2,123 <br />4.06% <br />11 <br />