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• Phase 1 (2023): Program marketing support <br />through a cross-promotional campaign with <br />Pathways program and other income growth <br />City initiatives. <br />• Phase 2 (2024-2025): Provide budgeting, <br />savings, and credit review support for <br />residents seeking to apply for a mortgage. <br />• Phase 3 (2026-Onward): Add financial <br />support for residents who have completed <br />the requisite consultation and financial <br />management technical assistance programs. <br />Through these enhancements, the increased <br />education and outreach efforts can increase the <br />visibility of available programs in Kennedy and <br />LaSalle Park, increasing access to asset acquisition <br />support for homeownership and building wealth <br />as a result. <br />Exploration of a Financial Empowerment Center <br />March 2023 – December 2023 <br />In 2023, the City of South Bend plans to apply <br />for funding from the Cities for Financial <br />Empowerment Fund (CFE Fund) to create a <br />Financial Empowerment Center (FEC). Financial <br />Empowerment Centers offer professional, one-on- <br />one financial counseling as a free public service <br />to enable residents to address their financial <br />challenges and needs and plan for their futures10. <br />Professionally trained FEC counselors help <br />residents manage their money, pay down debt, <br />increase savings, establish and build credit, and <br />access safe and affordable mainstream banking <br />products. <br />The model is based on four core tenets. First, <br />people in financial trouble need individualized help, <br />not just education. Second, they should receive <br />high-quality services from a professional, trained <br />counselor. Third, financial counseling works well as <br />a public service: city government is a trusted voice <br />amidst scams and complicated financial choices, a <br />natural convener of partners, and can implement <br />and market services at scale. Finally, financial <br />counseling fits naturally with other social services, <br />helping to bolster residents’ underlying financial <br />stability and improve their ability to achieve other <br />social service outcomes. <br />In this initial phase exploratory phase, the City <br />will work with the CFE Fund and local community <br />partners the IMPower Center and Near Northwest <br />Neighborhood, Inc. to develop a plan for the <br />Financial Empowerment Center, with the <br />intention of the newly renovated Martin <br />Luther King Jr� Community Center serving as <br />the FEC hub in 2024. This work includes research, <br />collaboration, and preparation to provide one-on- <br />one financial counseling as a municipal service for <br />South Bend residents. The IMPower Center is a <br />community-based resource center that provides <br />financial education, small business support, <br />resource connections.11 and Near Northwest <br />Neighborhood, Inc. invests financial and human <br />resources to positively impact residents of the <br />Near Northwest Neighborhood and other target <br />neighborhoods.12 <br />Housing the Financial Empowerment Center in the <br />Martin Luther King Jr. Community Center will help <br />to: <br />• Build equitable and flourishing <br />neighborhoods by geographically placing <br />financial empowerment services on the <br />West Side, allowing financial empowerment <br />services to be more easily accessible to the <br />KPI TARGET METRIC DESIRED <br />OUTCOME <br />Awareness <br />of available <br />financial <br />stability and <br />homeownership <br />resources <br />In coordination with <br />other City wealth <br />building initiatives, share <br />homeownership resources <br />with 100 recipients at 10 <br />events <br />Increase <br />awareness <br />about resources <br />for financial <br />stability and <br />homeownership <br />Number of <br />participants <br />assisted by <br />financial <br />counseling <br />Move at least 10% of those <br />receiving financial assistance <br />to become mortgage ready <br />per year <br />Increase <br />financial <br />stability and <br />wealth building <br />opportunities <br />of residents <br />Key Performance Indicators (2023 – 2024) <br />32 FINANCIAL EMPOWERMENT BLUEPRINT