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REGULAR MEETING OCTOBER 22, 2012 <br /> <br /> <br /> <br /> <br />Avon. So I’d like to take this opportunity, here at this public forum, to clarify the rationale <br />behind preservation and to dispel the myths regarding local designation. If any of you have any <br />misconceptions, then I am thankful for this opportunity to serve your duty for fact-finding. <br />Forgive me for mentioning anything that you already know. First, the HPC is a government <br />agency, not a club, or a not-for-profit organization, nor a museum or a corporation. Article 13 of <br />South Bend’s municipal code dictates that the HPC shall have the following duties: “Survey, <br />identify, plan for and advise the Common Council concerning the designation of historic districts <br />(and) historic landmarks. The Historic Preservation Commission shall recommend the <br />designation of historic landmarks and the establishment of Historic Preservation Districts on the <br />basis of historical and cultural significance, educational value and suitability for preservation. I <br />don’t mean to belabor the basis for the HPC’s recommendation that the Avon achieve local <br />designation, but it’s worth repeating that it was chosen because of its broad historic meaning, <br />public outcry, architectural merit as an example of the period revival style. Movie Houses like <br />the Avon wee uniquely built and designed. No two were exactly alike. You won’t find another <br />in South Bend or across the nation. The Avon is worth keeping. The building appears to be <br />structurally sound. Both plaster and façade damage are considered to be cosmetic elements and <br />should be repaired. The recommendation for local designation is based upon objective <br />standards, shared by academics and city planners and urban designers; also used by the U.S. <br />Department of the Interior, the National Parks Service, the Indiana Department of Natural <br />Resources, and the National Trust. The Historic Preservation Commission made its <br />recommendation using these standards when it determined that the Avon met or exceeded <br />qualifications as a Local Historic Landmark. The publicized, “compromise” presented to the <br />HPC was analogous to the library getting to keep only pages from some of its prized books. <br />Unlike a museum, the HPC promotes community appreciation of shared amenities by using them <br />– not by collecting dust. Historic Landmark designation does not limit the building to any use. <br />Only the outside of a landmark is subject to preservation standards. The building can be <br />reinvented completely on the inside. Reasonable exterior changes are approved. HPC does not <br />care what a building is or does. Designation does not mean the Avon must remain a theater. <br />There is no mandate for a marquee. Adaptive reuse is left up to the owner. Designation does not <br />mean that millions be spent to restore the Avon either. That’s only propaganda. Furthermore, <br />designation does not prevent new additions from being constructed or becoming a component of <br />a prospective library expansion. And regardless if the building is a landmark or not, it need only <br />be maintained according to the same standards for buildings throughout South Bend. The HPC <br />believes that the best way to preserve the terra cotta façade is to display it on the building for <br />which it was intended. The “choice” advertised by library officials offered only souvenirs in <br />exchange for the values that the HPC board pledged to support. I couldn’t bring myself to do it. <br />Others felt the same way. In 2008, I had the privilege to attend a conference by National <br />Alliance of Preservation Commissions. The City of New Orleans hosted the event, showcasing <br />the impact of historic preservation as a revitalization tool following Hurricane Katrina. In his <br />keynote address, Mr. Jon Nau – then Chairman of the President’s National Advisory Council on <br />Historic Preservation reported, that heritage tourism yields a 19:1 return in investment. He said <br />that if you guys forget everything else from the conference remember that fact. And when you <br />go back home, make sure your community leaders understand it. Bear in mind that for any <br />heritage tourism to take place, we must celebrate our collection of downtown historic buildings. <br />Crushing historic resources won’t promote that strategy one bit. We must use historic <br />designation to sustain our built environment and stimulate public interest if we hope to reap <br />those cultural benefits. For anyone here in these chambers that does not like old buildings, cares <br />less about architecture, hated studying history in school, or thinks preservation is a waste of time. <br />I challenge you to show me a program that promises a similar return on our investment. 19:1. A <br />few years ago, the White House recognized both South Bend and St. Joseph County as “Preserve <br />America Communities.” This distinction brings with it a potential for heritage tourism dollars <br />and economic opportunities – opportunities desperately needed here in our downtown. The <br />Avon fits into this model as a prestigious anchor in our city’s central downtown sector. It is part <br />of a family of buildings that if demolished will never be duplicated in style, quality of <br />construction, or as a part of our history. It is through the continued use of buildings like the <br />Avon, that we retain the unique architectural flavor that is South Bend. After six decades of old <br />habits netting fewer and fewer architectural examples, we’ve reached a critical mass in <br />protecting those that remain. It’s imperative that we explore any and every opportunity to reuse <br />vintage building stock before submitting to more tired demolition. It feels like 1960 all over <br />again. If we want better results for our city, its neighborhoods and downtown, we must choose <br />9 <br /> <br /> <br />