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Audiences <br /> Just as we have updated our statement of objectives for next steps in this <br /> engagement, we believe the audience segments both inside and beyond South <br /> Bend should be refined and more sharply defined, as indicated below: <br /> In South Bend <br /> ➢ We will focus on all those who "get it" and believe in and wish to <br /> support initiatives to make the City more attractive to others as a <br /> place to live in, work in, and invest in. This includes such sub- <br /> groups as: <br /> Business owners and executives <br /> Elected and appointed officials <br /> Community, workforce and labor organization leaders <br /> Local public and private school officials, teachers and <br /> students <br /> Administrators, board members and trustees, faculty, <br /> staff, students, and alumni of Notre Dame, IU <br /> South Bend, and Ivy Tech Community College <br /> Local and regional news media <br /> - 15 - <br />