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Obiectives <br /> Given the progress made over the past two years, evidence of a wellspring of <br /> optimism in the community, and the emergence of new investments and <br /> developments— including the preparation and planning for a business plan to <br /> market Ignition Park and the announced plans by Project Future to more <br /> systematically pursue new business investment opportunities based on <br /> emerging research platforms at Notre Dame -- we feet the communications <br /> objectives should be updated. <br /> We propose the following two-fold objective for a sustained communications <br /> program going into 2011 and perhaps beyond: <br /> 3. Achieve a measurable increase of awareness, involvement in and <br /> support for the City's initiatives to re-invent and reposition itself as an <br /> attractive place to live and work, among targeted audiences in South , <br /> Bend. <br /> ; <br /> 4. Achieve a measurable increase in awareness of Ignition Park for i <br /> potential investment and development, among targeted audiences ' <br /> i <br /> outside South Bend. � <br /> i <br /> i <br /> The measurement of changes in awareness and involvement will be built into � <br /> , <br /> the strategies and tactics we bring forward in this plan, as benchmarked in ; <br /> ; <br /> � <br /> 2011 through statistically reliable methods. l, <br /> � <br /> � <br /> a <br /> i <br /> � <br /> l <br /> I <br /> � <br /> � <br /> � <br /> i <br /> � <br /> � <br /> � <br /> � <br /> i <br /> — 14 — � <br /> � <br /> s <br /> I <br />