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STRATEGIC PLANNING The Strategic Plan will integrate the findings of the Feasibility Study with industry best practices and lessons from peer technology parks to provide a strategic path for the Park's development. The following sections will be included as part of the Strategic Plan: Section U cscription Mission Present an overall development concept for Ignition Park. • ('Icarly articulate a mission based upon iindin~~~ ii~on~ the Fca~ihilit~ Study and community leader input. \i:ion Clearly articulate a fi~c-year ~ isiun for I~nitiun I'arl.. Marl.ct ,~1nal~~si~ Conduct additional research into high potential clusters identified b_y the Feasibility Study. • Develop a strategy for involving private sector developers and investors. • Outline the reduirements for initial building on the Ignition Park property. Srr~ire Oi~lcrin~~s Identify service oiicrings that ~~~ill atU~act and support existing businesses. enu•epreneurs, and local educational institutions, while helping to offset operating costs. • Identify support sen~ices that must be prodded to park tenants. Launch Strategy Document a fo~7na1 development strategy that addresses the following areas: facilities and grounds development; client and anchor tenant relationships, <u~d community partnership opportunities. • Deploy and utilize appropriate technology infrastructure. liirin~~ flan anal I~c~clop a management and stating plan for potential Parl: rinploycrs and ExCCUIIVC Leadership leadership. • [dentify hiring needs t~~r legal, clerical, and administrative support. Marketing Plan Create a plan for how best to market Ignition Park on a local, regional, and national level. • Develop the data that supports the creation of marketing materials for Inri~zc and Branding. • Develop pricing options tin siacr and land based on data rollectrd From competitive market analysis. • :Address issues related to pricing and promotion oi'ser~ ire oiicrin~~s. • Identify competitors and compare to peer technology parks. • Identify competitive advantages and develop differentiation stratc~~~ . • Develop plans for long-term sustainable en<~;~~.*cmcnt of prig .~t~~ scrtur. • Provide projection of absorption rates. Ria. ~;.r.•i~i~~ni Idcutil}~ potential risks to implcmrnt,i~ioi; r,j~ ~ii,ur~~i~ Ilan • Explore strategics for mitigating icicntil~ir~i rill.;. Strategic Priorities Determine strategic priorities. and Tactics Develop measurable goals and strategic tactics. Con/identicd - lgnitiun Park: Fensibilih Sh~dr and Sn•ntegic Plmr Proposal- Graham Allen Pa~nrers Februari~ 201 / 6