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7,000 <br />6,000 <br />5,000 <br />4,000 <br />3,000 <br />2,000 <br />1,000 <br />0 <br />2007 <br />2008 <br />2009 <br />2010 <br />2011 <br />2012 <br />2013 <br />2014 <br />Number of Licenses Sold <br />2007 2008 2009 2010 <br />■ Civilrcity ■ Central[Services <br />Number of Licenses Sold <br />Total <br />6,123 <br />4,877 <br />5,077 <br />4,828 <br />5,502 <br />4,992 <br />4,117 <br />3,654 <br />Civil <br />City <br />1,085 <br />1,157 <br />1,362 <br />1,130 <br />1,117 <br />1,123 <br />1,080 <br />1,128 <br />Central <br />Services <br />286 <br />320 <br />363 <br />338 <br />367 <br />336 <br />356 <br />300 <br />2011 2012 2013 2014 <br />■ Animall:areXMontrol <br />Animal Care <br />& Control <br />4,752 <br />3,400 <br />3,352 <br />3,360 <br />4,018 <br />3,533 <br />2,681 <br />2,226 <br />The number of licenses sold decreased by Animal Care and Control due primarily to fewer <br />animal surrenders during the five -year period. A lower number of animal surrenders is a <br />positive trend for the community. Pet license renewals have been fairly consistent. <br />Adoption fees and micro chipping increased in 2014. <br />The number of licenses sold for the "Civil City" operations (Business Licensing and the City <br />Clerk) decreased primarily due to fewer lawn parking licenses sold with the implementation <br />of a full season license option in lieu of a per game license. Lawn parking revenue has <br />increased each year. <br />The number of licenses sold by Central Services were for taxicab license and has <br />remained fairly consistent from 2007 to 2014. <br />