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City of South Bend, Indiana <br />2013 General Fund Budget Departmental Summary <br />Morris Pridandering Arts Center Fund Number 101-0404 <br />Ranked! in Top 100 theatres worldwide by bolster Magazine <br />Awarded 2012 'prime, Ste Award' by Facilities Magazine <br />Awarded 2012 South Bend Tdbune'Readers Choice Award' for'Favodfe EnteitainnenNLive Performance Theater <br />Sold our shows to data include Daniel Toth 411 W2012 (two performa noes) and Tmce Ac kins 5/112012 <br />75 shows booked in 2011 which s more than the number of shows at comparable size theaters. <br />- Embasy Theater in Fort Wayne, IN (2440 seats) - -50 events booked <br />-Warner Theater in Eho, PA (2200 seats) -- 57 events booked <br />- Rialto Theater in Joliet, IL (1 She seats) — 40 events booked <br />-Star Plaza in Merrillville, IN (3400 seats) -65 events booked <br />City Strategy <br />2013 Department Goals 8 Ob'ectives /binka a to City Strategies 4 -10 required) <br />Number <br />- To build upon success and book a wide variety of events <br />2 <br />To be the pointer performing a its center in the region and provide a safe and welFinaintained hstoncal facility <br />2 <br />To be necogn¢edas one of the best theater rental venues worldwide based on the number of gnus tickets sold annually <br />1 <br />- To stnve to increase the positive economic impact the Morris cumenty has on the downtown South Bend <br />1 <br />King mater narenai ac¢ at me coons IS a cnaienge cecause Ice number or smear competing venues across me country motels me <br />fiber of major acts on tle road m play [horn. Times have changed from when regional pmnefers called looking to [rook shows. Now, a select <br />berofpmmofemwant Mebestpos.iblede isfor[ okingm pracs. Booking cealsam more complicated and venues acrosstbe country <br />being asked to assume some financial risk of the show as well as guarantee money to the arts[ and a split of the profits. Venues am being <br />A to do a let mere and take more financial risk than in years past. <br />s staff am even more proactive in soliclting events by attending national and regional conferences to meet with pronoters antl by regular <br />re and email centac[ with promoters and four managers. Morris staff band out fokl -over business cards highlighting MOrds event marketing <br />ert which s included in venue rental such as show messages on eledionic maryuee and lobby monitors, posters and signage designated <br />printed, webste, fan club email blasts, social medeffe,obbok and Twitter prone, event fliers designated and printed and strip ads in various <br />e Jeff Dunham show, on July 18, 2012, forexample, s the result of regular contact with his tour manager. Jeff Dunham currently only performs <br />much layer arenas and sta hums, however, in July he will be in Ohio for a ventnknduist confrus nce. Morris staff successfully [rooked the <br />coming show used on his sold out show at the Morns in July 2008, by being known for doing more for promoters and four managers, and by <br />Actual Estimated 2013 <br />-NO of gnus tickets issued annually outcome 199999 92137' 95999 1999 <br />- No of shows [rooked outcome 99 75" 75 75 <br />- ' <br />51 %of tickets issued went outside St. Joseph County <br />- "2011 Comparisons with other similar size theaters. <br />- Embasy Theater in Fort Wayne, IN (2440 seats) -50 events hooked <br />- Warner Theater in Ede, PA (2200 seats) — 57 events booked <br />- Rialto Theater in Joliet IL (1900 seats) -- 40 events booked <br />-Star Plaza in Meadville, IN (3400 seats) -- 65 events booked <br />Industry Ranking- Pollbar Magazine Outcome Top 50 68 68 59 <br />Page 28 <br />Form 1 <br />