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expansion and renovations will accomplish this and turn the building into the centerpiece of the East Bank. Renovation: We plan to renovate Memorial's old space into new space for the South Bend Chocolate Company's factory, new tour area, their corporate office, and outlet store. We will need to remodel the atrium to accommodate the restaurant and other specialty retail outlets. Other uses in the atrium could include a tourist information area for the Convention and Visitors Bureau. These, coupled with the hairstylist already located in the atrium, should give the atrium its own identity as a retail area. Expansion: Our plan calls for a restaurant addition to be added to the east of the building adjacent to the Score's space. This space will have outdoor seating and be connected with the atrium We also would like an area for outdoor entertainment. There will also be an addition of a new `Chocolate Cafe -on the race' next to the restaurant. We will add on a new glass entrance between the two spaces, with neon lights and signs. Marketing Plan: The CC building will need a new image to reflect its new tenants, new direction, and new uses. First we will rename the building 'East Race Place'. This will be the name for the entire building with the retail space being called 'East Race Marketplace', and the office space called 'East Race Officeplace'. This will give both the retail and office space their own identity. The new East Race Place logos are on the cover sheet. We will use these logos on all signage, letterheads, and promotional materials. We would also like to see the City use our logos for all their signs concerning the East Race. This would turn our building into the focal point of the East Race, and also keep the project in the headlines. However, the heart of our marketing plan will be to bring people to the building by the renovation of the lobby, the Chocolate Company's tour area, and the new restaurant that looks out over the Race. (The Chocolate Company on its own projects 30,000 tourists through their space by the first year.) These changes should bring new vitality to the building with the goal of retaining existing tenants and attracting new ones. Similar to the SBCC Development Corp.'s Gridiron Row Building. We also need the City of South Bend to commit to turning the East Race into a tourist/retail area. With the help of the Convention and Visitors Bureau and The Indiana State Tourism Commission, we would like to see 'Tourists Walks' through the East Race and West Washington Street. This will link together the not - for -profit attractions with the Chocolate Company to better market to tourists. We also would like to see minor infrastructure changes and better marketing of the East Race to cater more to retail. These changes with proper marketing can transform the area to a'Destination Spot' for both tourists and residents of South Bend. This will give us a