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South Bend Redevelopment Commission <br />Regular Meeting - May 3, 1996 <br />6. NEW BUSINESS (Cont.) <br />d. continued... <br />changes in fees cannot be made without <br />approval of a public body, in this case the <br />Commission. We'd like to allow as much <br />flexibildy as we can for the staff to respond <br />to market conditions. This marketing plan <br />outlines a variety of promotional options <br />which the staff would like the option to <br />offer. Mr. Godfrey explained the following <br />promotions: 1) Universal Golf <br />Ticket/Executive Golf Services; 2) Indiana <br />PGA Golf Card/Golf Digest Resort and <br />Travel Club /Leading Golf Courses of <br />America; 3) Unseasonable Weather <br />Specials; 4) Golf Course Maintenance <br />Specials; 5) Notre Dame Golf Team; 6) <br />Game Day Golf; 7) Hotel/Bed & Breakfast <br />Special Packages; 8) Golf Show Specials; 9) <br />Trading Out Services for Golf, 10) <br />Complimentary Rounds for PGA, LPGA, <br />GCSAA and CMA Members. The full <br />explanation entitled Blackthorn Golf Course <br />Special Promotions and Marketing <br />Promotions is attached to these minutes. <br />Mrs. Kolata noted that the special rate <br />rounds would be scheduled during non -peak <br />hours. <br />Mr. Hojnacki asked if there wasn't a danger <br />that the pricing scheme is too complicated <br />for people to understand. Mr. Godfrey <br />responded that the employees at the register <br />know and understand the fees. A golfer <br />only knows about the one offer he has, not <br />about all the different options. <br />-7- <br />