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A. IL BUSnMS PLAN Introductory Discussion The contract between the Department of Redevelopment, City of South Bend, Indiana, and Daniel L. Pierotti & Company states: "The purpose of these studies is to determine the programmatic, management, financial, and physical considerations necessary to achieve a fully restored /rehabilitated Palais Royale, a rehabilitated and improved Morris Civic Auditorium, and to suggest best use options for a rehabilitated State Theatre building." The ulitmate goal for this work, in the words of Jon R. Hunt, is "to create a liveliness, actuality, and excitement in downtown South Bend - a thriving entertainment district." With this in mind, we note that none of the cultural facilities in South Bend can be studied singularly, but rather, must be looked at as a part of the whole. Consequently, preliminary studies as regards the use of all available facilities in downtown South Bend have been conducted. The first conclusion, hastily drawn, but borne out by studies of the market potential in South Bend, St. Joseph's County and all of Michiana is that there are simply too many "entertainment seats" in South Bend. Additionally, these "entertainment seats" are not always found in easily marketable locations, configurations (size and stage potential) or in easy relationship to other supportive commercial, recreational, parking or residential spaces. ds judgement is made on the basis of national norms for attendance at cultural rents: 1.5% to 3% of the total population in the U.S. is found to be in regular ipport of cultural arts live programming. In the South Bend SMSA, this range ould be from 9,630 - 19,260 persons. In South Bend, there are in excess of 700,000 "entertainment seats" on an annualized basis. This would mean, for temple, that all 19,260 persons would have to attend 90 or more live �rformance events each year, a highly unlikely occurence. second conclusion is more important. The financial burden of rehabilitating and tintaining all of these seats carries even greater impact. The performing arts in - 5 -