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SCITY OF SOUTH BEND I OFFICE OF THE CLERK dedicated to the Morris side of it. But the majority of our shows are somewhere between 1,400 to 1,700 attendees. If we're able to increase that and get our average show from 1,700 to 2,000 and increase that so now we're driving a per caps, we're buying popcorn and drinks and soda and beer. We're putting three hundred (300) more people into downtown that are parking and filling our garages, that we'll look at in the #601 account coming up, that we're able to shift that to. So now with dedicated resources that are focused on marketing and we're able to drive our attendance up on an average show to get closer to a sell out at 2,564,then we're going to be in a stronger position as well. To be able to further control some of those incremental costs that could be there. Councilmember Teshka stated, Last year when we sat here, I brought to you a desire for my son to have Paw Patrol Live come back and I just wanted to say thank you because we've got our tickets for November. We're all set. We're ready to go. Mr. Jarnecke stated, You're very welcome. And your son may not like the gift but on behalf of the Venues Parks &Arts team, historically through the years there's a gift from our team to you all as an appreciation for your continued hard work and support of the Venues Parks &Arts division. Committeemember Voorde stated, The Palais really isn't in competition with Century Center. But let's say there's an event like the Studebaker National Museum annual dinner. How does it work? Do you try to steer them one (1) way or another? Do they want to be in the big place overlooking the river? Mr. Jarnecke answered, That's an interesting one (1). I think typically, and in the experience that we've had with the event organizers, they have a desired look in mind. So, whether they want the windows and the experience of the river and the lights and something a bit more contemporary, they're probably focused more on the Century Center. As compared to, while it's a wonderful and beautiful experience, the ballroom is much more stately and organized. That room holds up to six hundred (600) for dinner as compared to a variety of rooms and sizes that we have within the Century Center. Without question, we refer a business back and forth. If we're not available at a given date,we send them to the other venue for sure and try to help them along the way. But other factors go into that. Many like the parking that's associated with the Century Center and the ability to park all four-hundred(400)guests outside in the lot,or four-hundred(400)cars in the lot. Being able to walk right across the street from the Courtyard and the Double Tree that's connected. So, there are a variety of factors, but the sales teams are aligned and do refer business back and forth to both sides. He continued, We're pleased to share a lot of continued excitement and great work by the Century Center team. $13 million dollar economic impact and I'm going to touch on eSports here in just a minute. Over the last two (2) years we've put $2 million dollars into that building and as Councilmember Voorde was joining with us, there are expansion hopes and dreams for the future but nothing eminent right now. We're a long way off from having that. We have a plan around it but many, many more discussions are needed before anything is realized there. But one (1) part that you'll hear more when we're presenting too that Hotel/Motel Tax Board of St. Joseph County. Next week we have an initial approval from the county side of that and the allocation committee is a$2 million dollar investment to the Bendix Theater. So,a room that is a bit dated as it is today. A room that's limited in its functionality,but a room that has incredible potential. EXCELLENCE ACCOUNTABILITY INNOVATION INCLUSION ; EMPOWERMENT 455 County-City Building 227 W.Jefferson Bvld South Bend,Indiana 46601 p 574.235.9221 f 574.235.9173 TTD574.235.5567 www.southbendin.gov 7