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08-14-19
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08-14-19
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City Council - City Clerk
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Committee Mtg Minutes
City Counci - Date
8/14/2019
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•CITY OF SOUTH BEND OFFICE OF THE CLERK <br /> they don't want to. So, we're continuing to question and strengthen those relationships with the <br /> promoters that we have in area. We lean heavily on our relationship with Broadway Theater <br /> League,which will have four(4)events over their calendar year, so four(4) during a true calendar <br /> year and fiscal year for us where we realize the majority of our revenue. Revenues always make <br /> us a bit anxious with those because of the lack of predictability that's associated with it. But as we <br /> look at the trends we feel reasonably confident that we would attract those numbers. <br /> Mr. Jarnecke continued, On the expense side though, there is a fair amount of variability that is <br /> associated with that if we don't have the events we can minimize expenses in part-time labor that <br /> comes in to clean the building, part-time box office labor. So, if we don't have the same number <br /> of events and we're not selling as many tickets,then we need less labor to do those.There is a way <br /> for us to control expenses associated with that are directly correlated to the events that we're <br /> bringing in. <br /> Committee Chair White stated, You said the first six (6) months you'll be in a position because I <br /> know a lot is relying on The Lion King. That probably will be a very positive experience for the <br /> City and for our citizens.At that point after that I would recommend that again, you probably have <br /> already given thought to this,just to look at where you're at financially and to where you need to <br /> move in the last six (6)months of 2020. <br /> Mr. Jarnecke replied, Without question. I believe the first (1St) quarter will be front loaded for us <br /> in a very,very meaningful way.Then typically our June,July,and August are some thinner months <br /> for us based on the additional competition that we see from county fairs, from outdoor venues,and <br /> other things that aren't in existence. Then, we are into the winter months. <br /> Committee Chair White stated, Okay. Thank you. <br /> Councilmember Jake Teshka stated,I apologize that I was a little tardy so if you've already covered <br /> this, forgive me. Is raising the surcharge an option? <br /> Mr. Jarnecke replied, It is an option. We're cognizant, because of the relationships that we have <br /> with promoters,that we're in a price sensitive market. We look at it and the promoters are looking <br /> for rebates on top of that. With our deal and our ticket provider there are other fees that are baked <br /> into it. So certainly, it is an option to increase the fees that are associated with it. It just becomes <br /> that balance of what the tipping point is and where that consumer will no longer purchase the <br /> tickets to go to that show. <br /> Councilmember Teshka followed up, Sure. I totally get that. It just seems like we're right there. <br /> Right?You're not talking losses in the multiple hundreds of thousands, right?We're talking about <br /> something that I think might be a little bit of expenses here and then maybe raising the surcharge. <br /> We could get to that break-even point. I don't know, but you guys know much more than we do <br /> about the market and all of that, but it seems like one dollar ($1), dollar fifty ($1.50), something <br /> like that might go a long way on that surcharge. <br /> Mr. Jarnecke stated, I think that's certainly one (1) strategy, Councilmember Teshka, as we look <br /> at that, that we will employ when we're able to. Some of that wiggle room could be with certain <br /> shows. The other area where we're challenging, I'm challenging the team and we're pleased to add <br /> a full-time marketing manager that's from the Experience Division that's joining us now and <br /> EXCELLENCE ACCOUNTABILITY INNOVATION I INCLUSION EMPOWERMENT <br /> 455 County-City Building 1227 W.Jefferson Bvld South Bend,Indiana 46601 p 574.235.9221 1574.235.9173 TTD574.235.5567 www.southbendin.gov <br /> 6 <br />
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