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7. PROGRESS REPORT (Cont'd <br />After preliminary discussion concerning the philosophy and <br />desig concept of the Mall as it relates to vehicular traffic <br />and identification of the Mall elements scaling pedestrian <br />level they outlined the graphics to be developed: <br />A su <br />phas <br />$5,0 <br />rati <br />$35, <br />a Logo: Develop a stylize trademark making it <br />easily identifiable. <br />b Colors: Develop continuous, constant and repeti- <br />tious Mall colorings. <br />c Use: Develop logo and colors with multiple <br />usage. <br />r ey of all Mall environs and an outline program for <br />ed development could be accomplished in the range of <br />00 to $15,000 and the complete identity project incorpo- <br />ng all elements could be accomplished in the $25,000 - <br />0 0 range. <br />We wi 1 be working with the traffic personnel and parking <br />garages to develop a traffic system, and informational <br />system to tell the people where they are, where they can <br />park, and various features. Special promotions, kiosk sales, <br />maintenance, etc., were discussed. Also various public rela- <br />tions material the Mall Authority will need to use and have <br />available at the time of the Mall opening tentatively set <br />for July 4th. <br />Mr. Bauer advised none of the items on the list have been <br />contracted and the consultants are proposing some sort of a <br />graphic study be made, working with the City departments, <br />Park Department, Traffic Department, our parking structure, <br />and the Downtown Council, to develop an overall sign package- - <br />depending on funds available. <br />Mr. L <br />commu <br />firm <br />Urban <br />sched <br />this <br />desig <br />revie <br />recom <br />Johns <br />Lenno <br />neede <br />and w <br />Messr: <br />Presi <br />nnon said we do have some very talented people in our <br />ity and we have contracted with our public relations <br />ho i-s developing some of the concepts here.. Our <br />Review Committee reviews the concept for the Mall and <br />led the naming of the Mall. We would like to give <br />ack to the Urban Design Review Committee for future <br />We cannot see expending this type of funds before <br />We need additional study before requesting further <br />endations. We have the architectural firm of Philip <br />n and John Burgee doing the Civic Center site. Mr. <br />suggested putting the graphics and all identifications <br />in their package and the Civic Center will be complete, <br />will not need to go back later at an additional cost. <br />Wade and Wiggins stated this is good planning, and <br />en Helmen felt this is a good idea. <br />W-0m <br />