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Phase 1: Logo Design <br />Logo Concepts <br />Produced <br />Logos Created Digitally <br />Digital Logos Revised <br />Logo Finalized & <br />Delivered + Templates <br />Brand Guidelines <br />Delivered <br />Alpha Dog to create logo concepts and/or <br />May 30, 2019 <br />sketches to be narrowed down to 1-3 options. <br />1-3 version of the logo concepts to be <br />June 6, 2019 <br />produced digitally. <br />Up to 3 digitally revisions of logo concept(s). <br />June 13, 2019 <br />Delivery of final logo in all digital formats <br />June 27, 2019 <br />needed. Alpha Dog will also provide various <br />(PP, Word, Signage, Etc) templates. <br />Alpha Dog to produce branding guidelines to <br />July 5, 2019 <br />aid in ongoing brand consistency. <br />Phase 2: Marketing Strategy <br />Marketing Goals <br />Defined <br />Annual Content <br />Calendar Created <br />Calendar Revised <br />Strategy Delivered <br />City will work with Alpha Dog to define June 14, 2019 <br />specific, measurable goals for marketing <br />efforts (engagement, social media channel <br />growth, demographics, etc.) <br />Alpha Dog to review data provided by the City June 28, 2019 <br />to develop a proactive marketing/social media <br />strategy. <br />Alpha Dog to revise calendar based on any July 3, 2019 <br />changes provided by the City. <br />Alpha Dog to deliver the final strategy July 8, 2019 <br />documentation and content calendar. <br />Payment Schedule <br />August 1, 2019 <br />September 1, 2019 <br />yJLT V V <br />$2450 <br />Total: $7350 <br />Alpha Dog Agency I Scq:re of Work, 311 irk V:ar aind Ptar the City rat South Bend <br />