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m <br />1� <br />Scope of Work <br />Create a visual brand for the City of South Bend's 311 service center. Develop a marketing/social <br />media strategy to rebrand, relaunch and remind South Bend residents what 311 is and what it is for. <br />Preliminary Goals for Rebrand: <br />• Encourage people to connect & engage with local government. <br />• Give 311 a fresh and timeless look that is both professional and friendly,. <br />• Use colors and fonts that are complementary to City's current brand. <br />Provide a complete brand for 311 to include each of the following: <br />• Digital logo provided in all necessary file formats, versions and colors. <br />• Branding guidelines with defined colors, fonts, correct logo usage, etc. <br />• Defined goals for marketing & social media strategy. <br />• Annual content calendar with comprehensive strategy for the City to execute <br />2 <br />F Ilrh DogAgency SCOJs:)(., ' VVoi h„ 311 U F Qkk.iu"aarud rm" O:One City GIaG Fr;oualln (11 <br />