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bwo <br />blue waters group <br />Feb. 7, 2012 <br />MEMO TO: Mike Schmuhl <br />FROM: Patrick Strickler <br />RE: BWG Contract Extension <br />Per our telephone call last Friday, Feb. 3, 1 am providing you with this memorandum outlining <br />our proposed services to the City after Feb. 28, 2012, in the context of an amended Agreement <br />with a targeted end date of June 1, 2012. We understand that the City intends to follow an RFP <br />process for the selection of outside communications services, and that the process is expected <br />to require at least 90 days to complete. <br />As we discussed, the primary and probably sole area of our services during this interim period <br />of March -May will be the continued production and management of the City's web site and E- <br />newsletter, SouthBendON, in its current state of design and functionality. However, <br />recognizing that there may be instances in which refinement of the site's design, functionality <br />and content may be desired within this interim period, and in light of the possibility that various <br />new developments and opportunities may arise during this period that could require our <br />services, I am presenting you with a set of options that take these possibilities into account. <br />Our intent here is simply to provide a framework of options to help the City decide the extent <br />of services required, as the basis of the negotiations of the amended Agreement. <br />Option A: Produce and manage the SouthBendON web site and monthly newsletter <br />1. Coordinate one monthly editorial strategy meeting with client <br />2. Identify specific content and subject matter in consultation with the client <br />3. Conduct interviews and gather all information and photos as required <br />4. Produce copy for vetting by all story subjects and resources <br />5. Obtain final approval of content by client <br />6. Complete editing and proofing of all content <br />7. Apply content within current design format of the site and newsletter <br />8. Manage the production of the monthly newsletter for distribution to subscribers <br />9. Coordinate and manage the functionality of the site <br />