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Development Opportunities <br />Identify and target vacant or underutilized properties within the <br />corridor for the potential acquisition on the future. Maintain a list of <br />these properties and their potential uses. <br />Recruitment and Retention <br />Contact owners of target businesses to utilize existing retail space <br />while determining the feasibility of converting vacant properties into <br />commercial space by prioritizing and matching these businesses to <br />available sites. Maintain personal contact with existing business <br />owners through surveys that would lead to the creation of business <br />assistance and development programming. <br />Marketing and Promotion <br />Develop a long term promotional image campaign through multi <br />media marketing efforts. <br />Public Safety <br />Improvement of the cleanliness, vacancy, and appearance issues <br />related to safety perception should be considered an ongoing <br />priority. Establish contact with problem and vacant property <br />owners to emphasize the continual reduction of these perception <br />issues. <br />VI. FINANCIAL ACTION PLAN <br />A. Introduction <br />One of the many components of a development plan is the outlining of the <br />financial mechanisms that will facilitate the goals and objectives of the <br />development area. As a part of the development and designation of the <br />South Side Development Area, it was determined by staff that the <br />principal financial mechanism to accomplish the objectives of the Plan <br />was to designate a tax increment finance (TIF) district that shared the <br />same boundaries as the development area. The base assessment year <br />for the allocation will be 2002 Pay 2003. There is the potential for a very <br />immediate positive impact for the allocation if the proposed projects <br />30 <br />