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CommunitylU <br />Site 1 Analysis (20 minute trade area continued) <br />Leakage Analysis <br />The following table represents an overview by store type of the leakage or surplus <br />within the studied trade area. This is represented by an index with 1.0 being the <br />baseline. A leakage is reflected by an index less than 1.0 and a surplus is reflected by <br />an index greater than 1.0. Please see Appendix A for detailed demand and actual <br />The following table presents the trade potential variables for Site 1: <br />Trade Potential Variables <br />I <br />95,914 <br />Estimated Household Count <br />Number of Households in Dominant <br />Segments <br />49,829 <br />Traffic Count <br />23,760 <br />Total Demand <br />$3,172,767,850 <br />Total Supply <br />$3,803,236,610 <br />Surplus <br />$630,468,760 <br />7 <br />