Laserfiche WebLink
�� Community19 <br />Site 1 Analysis: Jefferson Blvd & Michigan St <br />20 Minute Psychographics <br />The psychographic profile of the households within a twenty- minute drive -time of <br />Site 1 is presented below. <br />Trade Area Segmentation <br />=Jefferson Blvd & Michigan 5t <br />22% <br />24% - - <br />21 <br />18% <br />15% <br />12% <br />9% <br />6% <br />IF Pq FIFO <br />3% <br />0% <br />Al A2 A3 M A5 A6 Al BI 62 B3 B4 BS B6 (1 (2 (3 (4 (S DI D2 D3 D4 EI E2 E3 E4 ES E6 FI F2 F3 F4 FS GI G2 G3 G4 HI H2 H3 H4 II 12 13 14 IS 11 12 13 14 15 KI K2 K3 B4 BS K6 11 l2 l3 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments Description Households % of NI Households <br />A02 <br />DREAM WEAVERS <br />3,514 <br />3.661/o <br />A06 <br />SMALL -TOWN SUCCESS <br />6,098 <br />6.361/o <br />B03 <br />URBAN ROUTER FAMES <br />1,963 <br />8.30B/o <br />D04 <br />SMALL -0 ENDEAVORS <br />4,949 <br />5.16% <br />F01 <br />STEADFAST CONSERVATIVES <br />19,213 <br />20.03% <br />H01 <br />YOUNG COSMOPMANS <br />3,913 <br />4.14% <br />J03 <br />STRUGGUNG QTY CENTERS <br />4,119 <br />4.29B/o <br />