2. Minutes 3/8/11 Meeting - Laserfiche WebLink

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South Bend Redevelopment Commission Regular Meeting —March 8, 2011 population to determine what levels of interest and satisfaction are and though the numbers are still coming in, 83% of those readers are saying southbendON is proving to be a very significant tool in understanding where South Bend is going, where it is today and what's going on here. The newsletter itself, as small a thing as it might be, in the face of the South Bend Tribune's much larger circulation, is in fact one of the best tools, and continued investment as proposed is very important. Fifty major articles have been placed all over the country and even overseas about what's going on in South Bend. Through meeting brochures, the video, shows out at the airport and other things, Blue Waters Group is slowly getting the story out and it's a difficult story to put out because people have a different understanding of South Bend than is true today. Blue Waters Group has invested the city's money as well as it can be managed in various tools, video tapes, ads, publicity, websites, etc. Blue Waters Group is here to ask you for your continued support and we are very strongly committed to help South Bend succeed. Mr. Varner noted that the city now has a $2M investment in consulting for Ignition Park. He wondered how much more is needed. Mr. Strickler explained that there is a bell curve in moving something like this forward. There's been an enormous amount of money and time spent and a lot of people working on this project, not only here but outside of South Bend. The task at hand gains a certain momentum and then we begin to spend less and less time on it because the story starts to take care of itself. So the answer to the question is that after this year things will begin to taper off. 16