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Bu~,ton~ <br />IDentifyingCuscomers SOUth Bend, IN: CommunitylD Proposal <br />II. INTRODUCTION TO BUXTON <br />Since our founding in 1994, Buxton has been a leading force in retail location and <br />development. We are recognized for creating solutions that provide results. <br />Buxton began as a service to help retailers make informed site selection decisions <br />by understanding their customers and precisely determining their markets. <br />Buxton leaders soon realized that the company's expertise in retail location and <br />market analysis could also be leveraged to benefit c ommunities desiring retail <br />expansion. Please note that in this proposal the term "retail" is inclusive of all <br />retail concepts. <br />CommunitylD <br />Designed specifically for use in community economic development programs, <br />Buxton's CommunitylD process has assisted more than 450 public sector clients <br />nationwide, resulting in the development of more than 20 million square feet of <br />retail space. We integrate our impressive technical capabilities with more than <br />500 cumulative years of retail management and local economi c development <br />experience to help municipalities achieve their retail goals. <br />More than simply providing data, Community ID supplies custom marketing <br />materials and strategies targeting the unique location requirements of retailers, <br />developers and commercial real estate brokers. CommunitylD clients achieve <br />outstanding success using our tools for retail identification, selection and <br />recruitment. And our clients benefit from our unique understanding of retail site <br />selection from the retailer's point of view. Th e combination of technical expertise <br />and professional guidance gives municipalities the capa city to immediately <br />implement an effective retail development program. <br />Benefits of CommunitylD <br />With CommunitylD you have immediate access to: <br />• Retail Industry Expertise. Gain a competitive position by working with <br />professionals who have years of retail management experience plus <br />current insights into your community and site selection processes and <br />trends. <br />• Community Development Best Practices. Expand and sharpen your <br />retail development focus by incorporating best practices discovered by <br />Buxton through daily work with municipalities across the nation. <br />3 <br />