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Bu~,ton- <br />IDentifyingCustomers SOUth Bend, IN: CommunitylD Proposal <br />I. SUMMARY <br />CommunitylD is a proven retail development strategy that can be immediately <br />implemented by South Bend. <br />Buxton integrated proprietary technical capabilities with more than 500 <br />cumulative years experience in retail management and local economic <br />development to create Community ID. This unique strategy has brought both <br />innovation and a disciplined approach to municipal retail development efforts. <br />During the 60 business days it takes to complete Community ID, civic leaders are <br />actively involved in the process and make important decisions that guide the <br />direction and results. The four m ain phases of the process are: <br />Researching and Verifying South Bend's Retail Trade Area <br />This phase starts with the in-depth collection of the same location variables that <br />Buxton uses to qualify locations for retail clients. Because of Buxton's unique <br />capabilities, we can translate this retail -specific information into market <br />intelligence that community leaders need to attract and grow their retail sectors. <br />Evaluating South Bend's Retail Potential <br />The evaluation phase will clarify what makes South Bend distinctive and <br />valuable from a retailer's viewpoint. Through daily involvement in retail location <br />analysis, Buxton has acquired the unmatched ability to evaluate a community's <br />retail potential. <br />Matching Retailers and Restaurant s to South Bend's Market Potential <br />The consumer profile of South Bend's trade area will be matched against the <br />customer profiles of over 5,000 retailers and restaurants in Buxton s proprietary <br />database. The final match list is developed with the input of community leaders <br />so that it reflects the needs and desires of the residents. <br />Delivering South Bend's Marketing Packages <br />Individual marketing (pursuit) packages for each retailer match are delivered <br />electronically via SCOUT. Our exclusive online marketing system, SCOUT <br />helps you to showcase your city in the best light. It gives you the ability to create <br />presentations and quality documents and to share information in the match <br />reports. <br />With CommunitylD, South Bend can unleash its full retail potential, seize new <br />retail opportunities and expand existing businesses. <br />2 <br />