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Bu~,~on~ <br />~oantifyfngcustomers South Bend, IN: Communi ID Proposal <br />3. Matching Retailers and. Restaurants to South Bend's Market Potential <br />Once the site for retail matching has been selected and the consumer profiles in <br />South Bend's trade area have been determined, the Community ID process will <br />match these profiles against the customer profiles of 5,0 00+ retailers in our <br />proprietary database. <br />In Figure 4, the blue line indicates the customer profile of households in a <br />community's trade area. The red bar represents a specific retailer's customer <br />profile. A similarity between the two profiles as shown in Figure 4 analyzed <br />using Buxton's proprietary retail matching algorithm concludes that this site is <br />an opportunity for a specific retailer to open a successful store. <br />This matching results in a list of possible retailers. To develop the preliminary <br />retail match list, Buxton analyzes a number of factors about each possible retailer <br />to qualify it. This analysis is designed to eliminate those retailers that for any <br />reason would not be a candidate for South Bend. Considered in this analysis are <br />such factors as, verification of a retailer currently operating or expanding into <br />your market, location of operations in similar cities, and competition and <br />cannibalization from nearby locations. <br />Once this analysis is complete, the preliminary list of retailers wil 1 be discussed <br />and reviewed with South Bend. All retail matches will be available to South <br />Bend with the ability to select ten (10) specific retailers for contact information . <br />13 <br />