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~u~,ton~ <br />IDmtifyingCustomers SOUth Bend, IN: CommunitylD Proposal <br />Figure 3: Example -Psychographic Profile <br />Pwentlal LooUw~ <br />Retail Site Assessment <br />Buxton will analyze one (1) distinct retail location, selected by South Bend. <br />Based on our collective experience in retail locations, the following factors are <br />considered: <br />• Psychographic analysis of households in trade area <br />Psychographic analysis of workers in trade area <br />• Demand for retail goods and services <br />• Site setting, situation and configuration <br />• Growth plans and relevant development <br />• Retail goals of the community <br />Workplace Profile 2 minute and 10 minute Regular Household Analysis 2 minute <br />and 10 minute Leakage and Surplus Report for 2 minute and 10 minute CPR <br />Report for 2 minute and 10 minute. <br />Buxton will develop a demand density profile of South Bend's trade area. <br />Demand density measures the bottom -line value of the customers in the trade <br />area-who they are, how many there are and what they buy. One of the <br />significant advantages of Buxton is our ability to take the demand density data <br />and to creatively translate it into a proactive market strategy tailored to take <br />advantage of South Bend's strengths and to achieve its retail goals. <br />12 <br />