6A(2) Proposal for Professional Services

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Bu~,ron IDentifying Customers SOUth Bend, IN: CommunitylD Proposal V. PROCEDURES/SCOPE OF WORK Once you have engaged Buxton to work with you in developing Community ID, a project team will be assigned to guide you through the entire process -from initial data collection to final presentation of the results. This team consists of: Client services manager, who will serve as your primary source of communication during the project Geographic Information System specialist, who will analyze your trade areas and create customized maps and reports Professionals with backgrounds as retail executives and economic development practitioners, who will address your unique challenges and help maximize South Bend's retail opportunities Staff Visits During visits to the community, Buxton's staff is able to make clear and candid assessments of the community's strengths, weaknesses and potential .Our daily involvement with over 1, 900 retail and restaurant clients in finding optimal locations keeps us current on retail location trends. This provides a rational and analytical basis for helping South Bend decide how to best focus resources on the most promising retail opportunities. Data Collection Buxton uses over 250 consumer and business databases that are updated throughout the year, and in some ca ses, every month. Although it is possible to obtain these databases for less expense on a community or regional basis, Buxton buys and is licensed to use the complete U.S. datasets. With this information Buxton will compare South Bend's potential location to the universe of all retail locations operating in the U.S. The following are some of the more well -known sources used in our studies, but there are dozens more that we employ to provide additional insight: • Experian • Simmons • InfoUSA • National Research Bureau • Navteq Geographic Data • Dunn & Bradstreet Business Data 7