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GROW 11-1 DRIVEN DESIGN <br />Once the Lounch Pad website has been completed, attention will be turned to the <br />remaining Wish List items that generallyfoll into one of four top-level categories: <br />Conversion points <br />User path <br />Testing value props <br />Split testing <br />Navigation <br />Ex. Blog Layout <br />Ul Improvements <br />Mobile experience <br />Personalization <br />By interests <br />By device <br />By previous actions <br />Tool's <br />Mlarketin:g <br />resources <br />Directories/listings <br />The inventory of wish list action items will be evaluated in light of basic hypothesis statements <br />to determine the order by which the items will be deployed to the website. The hypothesis <br />statement will identify the (a) persona and (b) page being impacted as well as the (c) status quo <br />/ control variable versus the (d) new variable being introduced. Finally, it will (e) suggest the <br />expected impact and (f) the reasons fueling those expectations. <br />HYPOTHESIS A <br />For [Mw kl etlur�,g NAary] visiting the [NIck,-�g Page], we believe <br />changing [Eritei,p'ise Rdcing] into a C,)j,iot(.,,.,"] will <br />[['.)C)ost [")y ,,1 5, <br />We believe this to be true because [res(,.�arch oir pr(,.,vk�)�.i[l� v� IN"Jated <br />(D2018 Pathfinders, I AH Rights Reserved, <br />