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Professional Services Agreement - Pathfinders Advertising and Marketing Group Inc - Redesign of southbendin.gov
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Professional Services Agreement - Pathfinders Advertising and Marketing Group Inc - Redesign of southbendin.gov
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4/2/2025 9:48:19 AM
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1/24/2018 10:16:06 AM
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Board of Public Works
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Contracts
Document Date
1/23/2018
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4 A <br />V <br />LAUNC[i� PAD WEBSITE <br />When developing a new website, it's irnpOSSible to predict everything upfront. By <br />building o site with only the core, value --driving elements (that".S., still better than <br />your cur -rent we we avoid overanalyzing and can focus on challenges, not <br />.features. <br />Once the Brainstorm Wish List has been completed, and a full inventory of desired functional <br />and feature inclusions has been identified, the Pathfinders and City of South Bend teams will <br />perform an 80/20 analysis (e.g., "What are the 20% of items that will make 801% of the business <br />impact?") on that inventory of wish list items. <br />These items will be set aside and then prioritized in sprints to identify the items that are <br />mission -critical to launch the website. A sprint, in agile development, is a set period of time <br />during which specific work must be completed and made ready for review. <br />At this point, the first sprint cycle will commence towards the completion of the Launch Pad <br />(also commonly referred to as a MVP — Minimum Viable Product) website and will follow this <br />basic workflow: <br />4 Iff 4 illllffi/ <br /><-NINE= <_ <br />During the development cycle, efforts will be made to identify the data collection methods <br />required for validation, our fundamental assumptions. <br />The underlying goal of the Launch Pad website is to launch quickly in order to start making data <br />driven improvements to the website. <br />TIMING: 45 days upon completion of research and strategy <br />I <br />C2018 Pathfinders I All Right� Reserved. <br />
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