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Home My WebLink AboutHotel Motel Tax Board Presentation 1022261 Hotel Motel Tax Board Presentation Visit South Bend Mishawaka October 22, 2026 2 687,884 Demand Down 3% 59% Occupancy STR Data Points Through August Up 10% $131.04 Average Daily Rate Down 4% 3 Through August State Data Occupancy 61% ADR $128 Demand Growth 4% Through August Select 15 Properties Demand Growth -0.1% ADR +9% YOY $153 Occupancy (-0.1% YOY) 64.5% Occupancy Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average 2016 42.1 50.9 52.7 60.9 59.9 69.7 72.2 65.1 64.8 61.2 55.9 42.9 58.2 2017 47.0 56.4 56.9 56.6 62.4 72.3 71.2 65.6 64.8 58.7 53.7 40.4 58.8 2018 41.4 51.2 50.6 53.7 57.0 68.3 69.5 68.1 62.2 58.9 47.5 41.0 55.8 2019 40.7 46.5 49.8 53.6 54.6 64.9 66.1 60.2 61.1 56.3 52.6 39.7 53.8 2020 42.5 48.4 31.1 23.3 31.2 36.5 45.9 46.4 41.9 41.6 38.2 32.4 38.3 2021 37.8 41.3 51.8 53.3 56.6 58.2 62.7 61.8 59.0 59.7 52.0 42.8 53.1 2022 41.8 48.1 49.2 53.1 57.3 61.1 64.9 61.6 66.0 52.7 48.5 37.7 53.5 2023 38.4 45.2 49.5 48.3 51.9 59.9 63.6 59.8 60.8 48.9 44.5 36.1 50.6 2024 36.3 42.9 45.8 51.5 53.1 58.8 64.6 61.1 58.4 52.9 52.8 42.4 51.7 2025 45.4 52.0 58.1 60.9 62.4 67.9 70.4 67.0 66.8 63.4 54.8 40.4 59.1 2026 42.8 48.7 53.2 57.4 59.7 69.8 70.7 68.0 50.5 4 20,000 attendees Nearly 4,000 room nights Occupancy Thursday 76% Friday 82% Saturday 81% 5 Additional Activations 6 7 Century Center P&L ‘26 Yearend Forecast Revenue $3,383,464 Expense $3,363,564 Net $19,900 Projects Fixture replacement – underway Kitchen exhaust - finalizing 8 Tourism Master Plan 1.Development of Festivals & Events 2.Investment in Youth Sports Tourism 3.Deeper Collaboration with Notre Dame 4.Amplification and support of Existing Attractions 9 THANK YOU!