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The Benefits of Food Trucks <br /> • Creates opportunities for local restaurants* <br /> • Encourages entrepreneurship* <br /> • Operating expenses are lower than a restaurant <br /> • Promotes a more vibrant environment** <br /> • Provides food options in outlying areas — i.e. <br /> Nello, Noble, Ignition Park, Rum Village, and <br /> Ameriplex <br /> • Encourages economic, social, and <br /> environmental growth <br /> *Seven Myths and Realities of Food Trucks <br /> **Streets.org case study on food truck vendors <br /> 1. Research has shown there are many benefits to food trucks. They create <br /> opportunities for local brick and mortar restaurants by increasing potential growth <br /> rather than deterring from it, they do this in the following ways: <br /> 1. The presence of food trucks increase the number of customers available, by <br /> attracting more people who are interested in FTs. *Seven myths and <br /> realities about food trucks <br /> 2. Food trucks also offer existing restaurants a great way to market and expand <br /> their business. B&Ms can then reach a greater audience, while utilizing the <br /> convenience of an already established location. They also provide the <br /> additional advertising, as well as, an audience to test new product and <br /> possible markets. Food trucks also give B&Ms a venue to provide additional <br /> employment for excess staff during slow season. *Seven myths and realities <br /> about food trucks <br /> 2. Food trucks serve as excellent incubators for entrepreneurs. Fewer start up costs <br /> allow entrepreneurs to test different concepts in new markets to determine the <br /> feasibility of permanent establishments. When the market response strongly <br /> supports the concept, entrepreneurs are better positioned to continue to grow. For <br /> 6 <br />