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REGULAR MEETING OCTOBER 20, 1975 <br />REGULAR MEETING - RECONVENED (CONTINUED) <br />RESOLUTIONS <br />RESOLUTION A RESOLUTION OF THE COMMON COUNCIL URGING <br />THE SOUTH BEND PUBLIC TRANSPORTATION <br />CORPORATION TO IMPLEMENT A FOUR -MONTH <br />EXPERIMENTAL SHOPPERS' SHUTTLE BUS. <br />A public hearing was held at this time on the resolution. Council Vice - President Robert G. Taylo3 <br />chaired this portion of the meeting as Council President Parent made the presentation for the <br />resolution. He talked about the many problems encountered in attracting shoppers to the downtown <br />district. He felt something should be done now, and he was proposing a shuttle bus to the downtov <br />area from the Scottsdale Mall. He felt the proposal of using the buses on a more expanded method <br />was necessary. He indicated that the program was a trial program and would cost approximately <br />$2,000 per month. He stated that he had talked with members of the Public Transportation <br />Corporation, and the corporation had indicated that it wished to present a counter proposal. He <br />stated that he would be willing to amend his proposal in accordance with the proposal submitted b5 <br />the bus company. Mr. Stephen Lobdell, Chairman of the Public Transportation Corporation Board of <br />Directors, indicated that the corporation had held a meeting this date concerning the Parent pro- <br />posal. He asked Mr. Michael Setzer, Manager of the corporation, to explain the proposal to the <br />Council members. Mr. Setzer indicated that the corporation wished to propose an experimental <br />venture which would entail a shuttle between residential areas and downtown South Bend on a <br />rotating schedule. Every Monday, hourly service would be provided for a specific area to downtown <br />and so on. Each day of the week, another area of the city would be serviced. He asked that the <br />experiment be conducted during the Christmas shopping period starting after Thanksgiving. The <br />proposal would be utilized only for a short period because of the limited amount of funds <br />available. He suggested using a specifically - painted vehicle, and that no fare be charged during <br />the experimental period. The downtown area would participate by providing the necessary adver- <br />tising. The approximate cost would be $4,000 and half of that cost would probably be promotional <br />expenses. The Downtown Council had indicated a strong interest in the proposal, according to Mr. <br />Setzer. Councilman Taylor wondered if the Public Transportation Corporation's proposal was in <br />addition to the proposal of Council President Parent. He wondered where the $4,000 would come <br />from. Mr. Setzer indicated that the proposal of the PTC was an alternate to the Parent proposal. <br />Regarding the expense, the amount of $4,000 was an estimate and approximately $2,000 would be <br />required to prepare a special bus and to meet the ordinary expenses of operating the bus. He <br />stated that the remainder would be spent on advertising. He indicated that the PTC would provide <br />the vehicle and maintain it if the Downtown Council would fund the promotional effort. Mr. Felix <br />A. Stech, 1306 North Kaley, indicated that the city was short $450,000 on the municipal garages. <br />He felt everything should be done to take care of that shortage. He asked that the Council <br />consider providing some free parking in the downtown area for a few hours on Monday evenings and <br />Saturdays in an effort to encourage people to shop downtown. Mr. Frank Nemeth, 1809 Hass Drive, <br />wondered if there would be any cost to the city for the program. He felt the proposal of the PTC <br />was a good one in that it would not cost the city any money. He wondered where the centrally - <br />located areas for the shuttle would be. Mr. Setzer indicated that precise routes and schedules <br />had not been prepared as yet. Mr. Nemeth felt the PTC proposal was a better solution to the <br />problem than the Parent proposal. He wondered if the Christmas shopping period should be the <br />right time to experiment. Mrs. Darlene Scherer, 506 South Twyckenham, Vice - President of the <br />League of Women Voters, indicated that, during the past year, the league had endorsed shuttle bus <br />service. She stated that the league favored experimenting with shuttle service between the <br />various shopping areas, in addition to the shuttle to the neighborhoods. She stated that the <br />league favored funding the program through revenue sharing funds, if necessary. Mrs. Scherer <br />talked about the need of adequate publicity and indicated that the league would help in that <br />respect. <br />Council President Parent commended the PTC for its proposal. He indicated that he would agree to <br />amending his proposal to incorporate the proposal of the PTC. He made a motion to amend the <br />resolution as follows: <br />The 2nd WHEREAS clause to read as follows: <br />WHEREAS, the linking and unifying of residential areas with the shopping <br />areas through low -cost bus service may lead to greater overall sales for all <br />South Bend metropolitan area merchants; and <br />The 3rd WHEREAS clause to read as follows: <br />WHEREAS, inexpensive express shuttle bus transportation would be an important <br />service to shoppers; and <br />The 4th WHEREAS clause to read as follows: <br />WHEREAS, an experimental program would be within the South Bend Public <br />Transportation Corporation's tight budget; and <br />The THEREFORE clause to read as follows: <br />NOW, THEREFORE, BE IT RESOLVED by the Common Council of the City of South Bend, <br />Indiana, that a Shoppers' Shuttle Bus as outlined below be instituted by the South <br />Bend Public Transportation Corporation for a trial period to begin as soon as <br />possible. <br />Section 1 to read as follows: <br />SUMMARY OF THE SHOPPERS' SHUTTLE BUS. Initially, a shuttle bus service would <br />be provided between the River Bend Plaza and the major residential and shopping <br />areas of the South Bend metropolitan areas. Five major areas of the city would be <br />served by a shuttle bus one day per week, with the Saturday bus duplicating one of <br />the routes done earlier in the week. <br />